Zora turns posts into coins. Every piece of content published through it can become its own token with a fixed billion-coin supply, launched straight into a Uniswap V4 pool against the currency backing it, and every creator can stand up a creator coin that the rest of their content is priced in.

The economics are written into the coins rather than into a platform. A content coin pays its creator a launch allocation and a share of every trade's fee for as long as it trades. A creator coin vests half its supply to its creator over five years, claimable by anyone on the creator's behalf, and pays out the rest through its pool. Payout recipients, owners and metadata live on each coin, so they move without asking anyone.

All of that only pays the creator who keeps up with it. The vesting that sat unclaimed for months because nobody called the contract. The post that should have been coined the moment it was published and was not. The creator rewards that piled up in a balance waiting to be withdrawn.

The creator coins a creator is paid by are indexed with their payout recipients, so a plug can deploy a coin the moment a condition is met at the curves the coins SDK would launch it on, claim a creator coin's vesting on a schedule, and sweep reward balances into the next step of the same run. A coin's pool routes once it has proven the depth routing admits; a coin deployed a moment ago has not, so its first buys happen in its pool, not through a plug.

A post coined as it lands. Vesting collected weekly and, once its pool is deep enough to route, sold into whatever the creator actually needs. Reward balances swept and bridged before anyone thinks about them.

The creators who earn the most from their coins are the ones who stopped treating the claim as a chore.